This year’s Buy Canadian mantra is resonating well beyond the 49th parallel: Americans, too, are snapping up Aritzia Inc.’s ATZ-T -0.75%decrease popular items including the Super Puff jackets and Sweatfleece hoodies in U.S. stores as the Vancouver-based retailer’s expansion gains traction.
The success beyond Aritzia’s home base is stoking hopes for further gains in the United States and perhaps elsewhere – making the company stand out as an intriguing growth opportunity even as the share price rallies to fresh highs.
That’s right, the stock is no bargain. It is up nearly 64 per cent so far this year and holding onto a premium valuation for a retailer.
It trades at nearly 29-times estimated earnings from analysts over the next 12 months, compared with a forward price-to-earnings of about 14 for Lululemon Athletica Inc. LULU-Q +0.52%increase, according to data from S&P Global Market Intelligence.

For what it’s worth, that’s also more than Google-parent Alphabet Inc., which trades at less than 25-times estimated earnings.
Aritzia’s steep valuation might give some investors pause. But the company’s strong financial results in its most recent fiscal quarter, released last week, points to the sort of growth that makes the P/E ratio look far more acceptable – perhaps even reasonable.
Consider that net income increased by a dazzling 263 per cent over the same period last year, and handily exceeded analysts’ estimates.
While analysts had been expecting the retailer to report a profit of 39 cents a share after adjustments, Aritzia delivered 59 cents a share.
Revenue rose by 32 per cent over the same period. And comparable sales, or online sales and at stores open for at least one year, gained 21.6 per cent – which is nearly double the pace of growth that analysts had been expecting.
The results highlight Aritzia’s ability to navigate U.S. tariffs and the recent end to exemptions on imported packages valued under US$800.
The company accomplished this by expanding its distribution centre in Ohio to handle U.S. orders and accepting margins that are lower than they would have been with open borders.
More importantly, though, the retailer’s quarterly numbers underscored the long-term bullish case for sticking with the stock: Aritzia has established the sort of brand awareness among young and working-aged women that can drive lots more expansion.
“We see still a ton of runway in the U.S.,” Jennifer Wong, Aritzia’s chief executive officer, said during a conference call with analysts last week.
There are now 68 Aritzia boutiques in the United States. The company is reopening its flagship store in Manhattan, and is on track to open six additional stores over the next couple of months in Denver, Miami, Minneapolis, Pittsburgh and Scottsdale.
You can understand why there is so much interest in the United States. U.S. stores and e-commerce activity generated 60 per cent of sales in the most recent quarter. U.S. sales in the fiscal second quarter increased by 41 per cent over the same period last year, compared with 34 per cent growth in Canadian sales.
Over the long term, the U.S. footprint could expand to something closer to 200 locations, on top of a rising e-commerce channel. That is a big increase for what is essentially a mid-sized company worth about $10-billion, based on the combined value of its outstanding shares.
Stores are getting bigger, too. A decade ago, a typical store was about 6,000 square feet. Today, the average is about 10,000 square feet.
“The great news is that we have a pipeline of stores that are identified, and we see that this as something that we can really capitalize on over the next few years,” Ms. Wong said.
There is even the hint of international expansion to keep investors glued to further growth prospects.
Aritzia relaunched a new and improved international e-commerce platform in late August to handle sales outside farther afield.
Prior to the relaunch, these sales generated just 1 per cent of the company’s e-commerce revenue.
But that was without any dedicated marketing effort, which will begin next month. Ms. Wong expects to triple international sales within about two years, which could put new markets within the company’s sights.
“It’s still obviously early days, but it’s very encouraging because we continue to gather more data about how we could perform beyond the borders of Canada and the U.S.,” Ms. Wong said on the conference call.
Aritzia is an expensive stock. But the brand is popular with women and the company is making big gains in a difficult economy – so it may just stay that way.