Gold prices have hit record highs. Here’s why they could rally further

  • Gold prices hit a new all-time high recently, and there’s still room for it to surge as some countries continue on a gold buying spree.
  • Strong physical demand for gold is also fueled by its appeal as a safe haven asset and investors looking to diversify amid lackluster performances in other asset classes.

Gold prices still have room to rise after hitting all-time highs early this month, as several central banks continue to purchase bullion in record amounts. 

These purchases have strengthened gold prices despite high interest rates and a strong dollar, market watchers told CNBC.

Higher rates tend to reduce the appeal of gold compared with bonds as it does not pay any interest, while a stronger dollar erodes the sheen of greenback-priced bullion for holders of other currencies.

“Central banks, who have bought historic levels of gold over the past two years, continue to be strong buyers in 2024 as well,” World Gold Council Global Head of Central Banks Shaokai Fan said. 

Strong physical demand for gold is also fueled by its appeal as a safe-haven asset amid geopolitical uncertainties.

“In the past decade, Russia and China have been the two largest buyers. However, central bank purchases in recent years have diversified,” Aakash Doshi, Citi’s North America head of commodities research, told CNBC.

China is the leading driver for both consumer demand and central bank gold purchases, and the country’s not likely to slow down.

Among central banks, the People’s Bank of China was the largest buyer of gold in 2023. China’s weak economy and embattled real estate sector also drove more investors toward the safe-haven asset, with individual gold investment remaining robust, WGC said.

Poland’s central bank was the second-largest net consumer of gold, snapping up 130 tons of bullion in 2023.

Challenges of the Russia-Ukraine war “just right next door” drives Poland’s desire for stability, said Wheaton Precious Metals CEO Randy Smallwood.

Poland’s central bank governor Adam Glapiński in 2021 had announced plans to buy 100 tons of gold in a bid to boost the country’s financial security, according to local media reports.

Singapore recorded the third highest net gold purchases in 2023, driven by purchases by the Monetary Authority of Singapore (MAS), which bought 76.51 tons.

While MAS did not disclose the reason for the investment decision, Fan surmised that central banks across the board have been wary of the geopolitical risks from the ongoing Russia-Ukraine conflict.

“They have probably been adjusting reserve allocations in accordance to their views on risk,” he said. 

Retail purchases

Stronger gold prices were also driven by retail purchases of jewelry, bars and coins.

On top of the People’s Bank of China buying the most gold amongst the world’s central banks, the country also recorded the highest amount of retail gold purchases.

“At the retail consumer level, China was a major factor in strong demand for gold last year as individuals moved into gold to diversify from other asset classes,” Fan said. 

According to data from the World Gold Council, China overtook India to become the world’s largest gold jewelry buyer in 2023. Chinese consumers bought 603 tons of gold jewelry last year, a 10% increase from 2022.

Alongside China, consumer demand for gold in India is also one of the world’s biggest, said Smallwood, especially during India’s wedding season, which runs typically from October to December, and between January and March.

“Gold is always the highest form of value gift that you can actually give someone within India. It’s a real big part of the wedding season,” he said.

People buy jewellery at a showroom on the occasion of Akshay Tritiya, at PP jewellers Karol Bagh on May 3, 2022 in New Delhi, India. Gold prices were flat on Friday and poised for a fourth consecutive monthly drop, as an elevated U.S. dollar and aggressive monetary policies from top central banks continued to erode demand for bullion.

Woman buying jewelry at a showroom in New Delhi, India.

Sonu Mehta | Hindustan Times | Getty Images

While India’s jewelry demand should continue to be significant, more expensive gold could put some dent in that spending, WGC said. India’s gold jewelry consumption demand dipped 6% to 562.3 tons in 2023 from a year earlier.

That said, India’s investment in gold bars and coins grew 7% year on year. The country’s central bank demand for gold also continues to be strong, with the Reserve Bank of India purchasing 8.7 tons of gold in January, marking the highest monthly purchase since July 2022.

Aside from China and India, Turkey’s gold demand last year almost doubled that of 2022, according to WGC records. 

Unrelenting consumer inflation, limited available alternative investment and domestic political uncertainty during the presidential elections last year drove Turkey’s demand for the yellow metal.

https://www.cnbc.com/2024/03/21/gold-prices-have-hit-record-highs-heres-why-they-could-rally-further.html

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