- Apple is facing renewed challenges in China, one of its most critical markets.
- Cautious consumer sentiment combined with intense competition, in particular from a rejuvenated Huawei, is posing a challenge to Apple.
- Other domestic brands from Xiaomi to Oppo have been slowly pushing into the high-end market but at cheaper prices, also challenging Apple.
Apple’s biggest issues in China right now after sales plunged (cnbc.com)
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